Last year I was in Paris, and something small changed how I think about marketing forever.

I was near the Eiffel Tower and asked ChatGPT for a coffee shop. It recommended a tiny café that had just opened. We went there. The coffee was amazing. The owner was surprised we showed up — and shocked when he learned we found him through ChatGPT. He literally said:

“I guess I should invest in appearing there.”

Big brands weren’t showing up. He was because ChatGPT was using this recent news page as a source. Not the big ones, not the ones that in the first page of Google.

That’s when I realized: AI answers are becoming the new Google search results page. And that's why I'm building Tropk.

For years, growth meant SEO.
Ranking on Google meant traffic, brand, and revenue.

But discovery is changing fast.

People are asking:

• “What’s the best bank account in Brazil?”
• “Which AI tool should I use?”
• “What’s the best coffee near me?”

And instead of links, they get a single synthesized answer.

If AI doesn’t mention you, you don’t exist.
If AI recommends your competitor, you lose.

This is a new distribution layer.
And marketing teams don’t have dashboards for it.

With tropk, you can see how your brand is mentioned in AI answers. Understand the actions you need to take to improve your visibility.

Let’s build growth for the era of AI answers.